Exceeding expectations with innovation and responsibility

At CRATHCO, our mission is simple: to exceed customer expectations in quality, delivery, and cost. Through continuous improvement and close customer interaction, we maintain our focus on delivering excellence, all while prioritizing safety and environmental sustainability.

We’re driven by a passion for innovation, sustainability, and customer excellence. Discover how our mission, values, and commitment to well-being shape a brighter future for all.

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Commitment to environmental responsibility

At CRATHCO, sustainability is at the heart of everything we do. We’ve implemented a range of eco-friendly initiatives to reduce our environmental impact, focusing on energy and water efficiency. Our goal is to cut emissions from Scope 1 and 2 by 50% between 2015 and 2025, with the ultimate aim of becoming climate neutral by 2030.

Our facilities feature solar panels and a Building Management System (BMS) that allows us to monitor and optimize energy use. This includes reflective glass and 100% LED lighting that adjusts automatically to maximize energy savings. For water conservation, we utilize rainwater for irrigation and non-potable uses, and we recycle water from beverage testing through specialized filtration systems.

By reducing waste and improving resource management, CRATHCO is leading the charge toward a more sustainable future, ensuring our processes are not only efficient but also environmentally responsible.

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Well-being at work: a culture of safety and growth

We believe that a healthy and safe work environment is the foundation of our success. Our commitment to well-being goes beyond compliance—it’s about fostering a culture where every employee thrives. For over six years, we’ve maintained an accident-free workplace, thanks to our proactive safety measures and regular training sessions.

We value teamwork and inclusivity, creating balanced teams that bring together diverse generations and perspectives. From seasoned professionals to energetic young talents, every voice is heard and contributes to our innovation.

Employee development is also a key focus. We provide continuous learning opportunities to ensure our team grows both professionally and personally. Our regular team-building activities further strengthen bonds, creating a collaborative environment where mutual respect and trust are at the core of our success.

At CRATHCO, well-being at work isn’t just a goal—it’s part of our identity.

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Building strong customer relationships

We strive to create long-term partnerships built on trust, collaboration, and mutual success. Our commitment extends far beyond providing products—we work closely with each client to fully understand their needs, delivering tailored solutions that enhance their operations. What sets us apart is our ability to co-develop new products, features, and solutions in partnership with our customers.

From initial insights to final production, we collaborate at every stage, offering customized elements or creating entirely new products. This process includes customer and market research, conceptual design, technical development, functional prototypes, and field testing, ensuring that every solution is perfectly aligned with our customers’ goals.

We regularly host interactive showrooms and conferences, giving clients the opportunity to experience our machines firsthand and explore how we can collaborate on customized solutions.

Our relationship doesn’t end with a purchase. CRATHCO’s renowned customer service ensures smooth deliveries, post-sale support, and ongoing technical advice. Together, we’re shaping the future of beverage equipment.

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