From our first sip to leading global innovation: the CRATHCO journey

Step into the world of CRATHCO, where our story began in 1963 and has grown into a legacy of excellence in beverage equipment.

For over 60 years, we’ve pioneered innovation in the foodservice industry, providing customers with reliable, high-performance machines that elevate every drink experience.

Our equipment now spans the globe, delivering quality beverages across every corner of the world—a testament to our unwavering commitment to innovation and customer satisfaction.

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Six decades of innovation: the CRATHCO story
From a small spark of innovation to a global powerhouse, CRATHCO’s story is one of vision and transformation. Over the past 60 years, we’ve evolved from modest beginnings to redefining what’s possible in beverage equipment. Take a journey with us through the milestones that have shaped the future of foodservice, one idea at a time.

1963
The birth of CRATHCO drink systems

Three innovators—Bob Thomson, Al Armstrong, and Whitey Crampton—set out to transform the beverage world. Merging their initials to create ‘CRATHCO,’ the brand was born with a mission to redefine drink dispensing.

That same year, the launch of the industry’s first standard double dispenser laid the foundation for a future filled with groundbreaking creations.
The age of CRATHCO innovation had begun!
1967
From local leader to global pioneer

CRATHCO’s reach expanded beyond borders in 1967, marking the beginning of its global journey.
By 1969, the single-unit dispenser hit the market, and in 1970, CRATHCO redefined the industry with the first triple dispenser. Each innovation raised the bar for quality and design, cementing CRATHCO’s place as a world leader in beverage equipment.
1998
Expanding into new frontiers

In 1998, CRATHCO set its sights on Rayong, Thailand, launching production of the Cold Beverage Dispenser Premix.

This move marked a bold expansion into the Asian market, reinforcing our global reach and dedication to bringing high-quality beverage solutions to more customers worldwide
2012
A revolution in refreshment

CRATHCO introduced the Simplicity Bubbler, a true game-changer in the world of cold beverage dispensing. With its user-friendly design and efficient performance, this machine made it easier than ever to serve perfectly chilled drinks, transforming how beverages were menued and enjoyed.
2018
A new chapter with Electrolux Professional

In 2018, CRATHCO joined forces with Electrolux Professional, opening a new chapter of innovation and collaboration.

This partnership debuted the Cold Beverage Dispenser EZ Care 2.0, combining cutting-edge technology with sleek, modern design. Together, CRATHCO and Electrolux strengthened their leadership in the cold and frozen beverage market, setting the stage for even greater success.
2020
Building the future

With new manufacturing operations in Thailand and Italy, CRATHCO expanded its production capabilities, positioning the company to set new industry benchmarks for efficiency, innovation, and sustainability.

This global expansion was a key step in our mission to continually push the boundaries of what’s possible in beverage equipment.

2023
Our latest innovation

CRATHCO unveiled the Simplicity Cold Beverage Dispenser featuring R290 refrigeration—our latest innovation in sustainability and performance.

As we continue to push the limits of beverage technology, we’re more excited than ever to explore new ways to refresh the world, one sip at a time.


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Innovation is at the heart of CRATHCO

At CRATHCO, innovation is more than just a goal—it’s our driving force.

 

We never settle for ordinary when it comes to beverages. From our patented I-Tank® insulated bowl to our advanced hybrid consistency control, we’re constantly pushing boundaries to create the most cutting-edge equipment on the market.

 

And while performance is key, we believe our machines should look just as good as they work. Sleek designs, modern aesthetics, and eye-catching graphics ensure that CRATHCO equipment makes an impact, both functionally and visually.

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Collaboration is our recipe for success

At CRATHCO, we believe that the best ideas come from collaboration.

 

By partnering with industry leaders, we’ve combined expertise and creativity to craft beverage equipment that sets new standards. Whether we’re innovating new models or creating solutions to simplify foodservice operations, our dedication to growth and innovation drives everything we do.

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Committed to a greener future

Sustainability is more than a buzzword at CRATHCO—it’s a core value.

 

From using natural refrigerants like R290 (propane) to designing energy-efficient equipment, we’re committed to minimizing our environmental footprint. Our recycling initiatives ensure materials are repurposed, reducing waste and promoting a greener future.

 

Join us in our mission to make the world a better place, one innovation at a time.

It’s just the beginning…

The CRATHCO story is always evolving.
As we continue to explore new innovations and partnerships, we’re excited to share what’s next in our pursuit of beverage excellence.
Stay tuned—there’s much more to come!

Join the adventure
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